One big unlock: Wag! can drive meaningful traffic into NVA Vet Hospitals — not just for care, but across four distinct revenue streams.
One unified booking experience consolidating both offline PetSuites dog boarding facilities and local Wag! Pet Caregivers. The ultimate seamless search on web and mobile. Pet Parents choose how they want care delivered. Wag! will deploy its own marketing dollars to acquire and scale the integrated booking engine.
Top Caregiver
The Wag! booking experience lives everywhere our customers are — Yelp, Google Maps, Apple Maps, ChatGPT, Claude, Perplexity, Gemini, and Siri. One cohesive booking flow, infinite distribution.
Wag! booking flows live natively across every major platform
Book directly from facility listings
Reserve with Google integration
Native booking in Maps & Siri
Conversational booking via plugin
MCP-powered booking tool
AI search with instant booking
Google AI booking assistant
Voice-activated booking on iOS
Pay for every service directly through the Wag! Booking Engine — caregiver stays, facility boarding, grooming, and more. One unified checkout, one loyalty program, building value with every transaction.
Valid at any PetSuites or caregiver
Bath, brush, and nail trim included
maxbone Calming Shampoo & Conditioner
30-minute walks with any caregiver
Wag! Walker Pick-up and Drop-off at NVA Pet Resorts
Wag! integrates deeply with ChatGPT — from organic discovery to custom GPT Actions to full autonomous booking via Operator. Three integration paths, one seamless experience.
Maxbone in the pet hospital. Premium freeze-dried and raw-coated nutrition — available at NVA hospitals nationwide. NVA veterinarian recommended, superfood-powered. The gold standard of pet nutrition, exclusively through NVA Pet Hospitals.
Available at the front desk and recommended at checkout in every NVA Pet Hospital. Formulated by PhD veterinary nutritionists. Fresh, whole ingredients — including superfoods like broccoli, blueberries, chia seeds, and ginger. No fillers, no fake stuff.
1,100+ NVA veterinarians and vet techs endorse maxbone nutrition. Real doctors. Real clinics. Real results — seen daily in every exam room.
Every maxbone bag opens a full care loop inside the Wag! App — vet reviews, telehealth, and NVA bookings, all from one scan.
AI-generated brand films as standard in-feed ads — using the native formats both platforms offer advertisers today.
Wag! Pet Parents can book an NVA Pet Hospitals visit directly in the Wag! App or website. Select a hospital, choose a Wag! Walker for pickup and drop-off, and your pet gets to the vet — even when you can't.
The membership that unlocks the full maxbone × NVA care loop. Free 24/7 vet chat, 5% off all services, no booking fees — and your first NVA visit on us.
Your pet's prescription, made exactly right. Personalized to their unique needs, verified for potency and purity, and delivered to your door in 2 days. Transparent pricing. No markups.
Your NVA veterinarian writes a personalized script
Formulated at our dedicated FDA-registered pharmacy
Every batch tested for potency & purity
Temperature-controlled, direct to your door
Freeze-dried raw-coated superfood nutrition for dogs. Formulated by a Ph.D. animal nutritionist, evaluated by veterinarians. The #1 rated freeze-dried raw food in America.
Three new recipes crafted for the dog who deserves more — inspired by the great outdoors.
Rebrand PetSuite Resorts to Maxbone Branded Pet Spas. Integrate full line of maxbone pet products, maxbone food, and experiences to build the single-best offline experience for furry family members.
Integrate live grooming into the Wag! app — powered by Maxbone Pet Spas. Pet Parents book, customize, and track their pup's glow-up from the same app they already love. Pick-up and drop-off by a trusted Wag! Walker. AI-powered style previews. Before & after report cards. The full Wag! experience, now with scissors.
100+ canine biomarkers. Annual wellness panels drawn at NVA Pet Hospitals by licensed vet technicians. Breed-specific reference ranges, plain-English insights, and personalized recommendations — before symptoms ever appear.
100+ lab-tested biomarkers drawn at your nearest NVA clinic. Results in 72 hours — breed-specific, vet-reviewed, and turned into a personalized plan.
Excellent Health · Top 15%
Liver, kidneys, heart, thyroid, inflammation, and complete blood panels — all from one 15-min draw.
Reference ranges calibrated for your dog’s exact breed, age, sex, and weight — not generic human conversions.
Custom food, vitamins, and supplements formulated from Bella’s actual biomarker data — not guesswork.
Your dog’s health data, securely stored.
We use this to apply breed-specific reference ranges — not one-size-fits-all human benchmarks.
All panels drawn by Fear Free®-certified vet technicians. 3 NVA hospitals near Columbus, OH — Bella's appointment stays local.
1482 W Broad St, Columbus, OH · 2.1 mi · Open 8am–6pm
789 Grandview Ave, Columbus, OH · 4.3 mi · Open 9am–5pm
4210 Tuller Rd, Dublin, OH · 8.9 mi · Open 8am–7pm
NVA Broad St · March 2026 · No fasting required for Bella’s wellness panel — just bring her favorite treats.
~15 minutes. Most dogs barely notice.
Arrive at NVA. Mention you’re there for a Maxbone Wellness Panel. No paperwork needed — it’s all in the app.
Our Fear Free®-certified vet tech uses Maxbone’s BioSense micro-needle protocol — 2–5 min, minimal discomfort, no sedation.
Sample processed at our IDEXX-certified partner lab. 100+ markers analyzed against Bella’s breed-specific ranges.
Push notification when ready. Full report, plain-English grades for each organ system, and Bella’s personalized plan.
Built for dogs, not humans. The Maxbone BioSense Protocol was designed specifically for canine anatomy and temperament — using micro-needle technology, distraction treats, and Fear Free®-certified handling. Every sample is processed using the BioSense Collection Kit and validated against ASVCP canine reference ranges at an NVA-certified lab. Patent pending.
16 biomarkers · Reviewed by Dr. J. Harmon, DVM · NVA Broad St
Based on her CRP elevation and borderline triglycerides — not a generic wellness kit.
High-potency EPA/DHA from wild Alaskan salmon. Shown to reduce canine CRP by 30–40% in 8 weeks.
L-carnitine, CoQ10, and taurine — dosed specifically for Golden Retrievers with borderline triglycerides.
Freeze-dried raw kibble adjusted for Bella’s biomarker profile, weight, and breed. Anti-inflammatory whole ingredients.
Every pet insurance member receives a free 30-day trial of maxbone freeze-dried food — the #1 rated food on Dog Food Advisor. Better nutrition, happier pets, more engaged members. It's a win for everyone.
WeCompare has generated over $20m in revenue in the last 6 months, achieving record profitability, with over 50,000 pets acquired for pet insurance partners and growing.
WeCompare continues to expand distribution through premium editorial and comparison platforms. Three new high-authority partners driving qualified pet insurance traffic.
Build a robust integration with JAB-owned brands and ensure strategic long-term alignment.
Transitioned technology, marketing, product, and development teams to in-house. Full ownership of brand, performance, and product velocity — no agency dependency.