🐕
Waiting patiently...
Wag!
Wag! Test Environment
🔒 Confidential — For internal use only
March 19th, 2026

Here's What
We Learned.

One big unlock: Wag! can drive meaningful traffic into NVA Vet Hospitals — not just for care, but across four distinct revenue streams.

Drive Traffic to NVA Vet Hospitals.
Four ways Wag! puts pet parents through the door.
1
"NVA Approved" on Maxbone Dog Food Maxbone tab ↗
Vet-endorsed Maxbone nutrition — sold in-clinic and through the Wag! app. NVA's stamp drives trust and purchase intent at the moment of highest attention: post-appointment.
2
NVA Collection Center for Personalized Medicine See the Demo ↗
Wag! drives pet parents to NVA's precision diagnostics and sample collection centers — genetic testing, specialized diagnostics, and tailored treatment protocols that can only be initiated at the clinic level.
3
Dog Grooming at Vet Hospital Resorts Maxbone tab ↗
NVA's PetSuites and Neighborhood Pet Resorts offer full grooming services. Wag! books the appointment, sends the Walker for pickup and drop-off, and delivers the Live Grooming experience — all within the Wag! app.
4
Wag! Walker Pick-up & Drop-off at Vet Hospitals NVA RX tab ↗
A trusted Wag! Walker handles the vet run — door-to-clinic-to-door — so pet parents never have to take time off work. Every vet visit becomes a Wag! touchpoint. Every touchpoint drives NVA volume.
March 2026

We Met
January 20th.

We Learned Four Things.
1 PetSuites Has Plenty of Room for More Bookings.
Not at capacity.
2 PetSuites Lagging Competition in Online Presence.
Ranked 7th of Top 10. 4.48 avg. vs. 4.88 for Hounds Town.
3 PetSuites Needs Branding, Refixturing, and Technology Upgrades.
Opportunity to level-up experience.
4 Better Revenue Model for Franchising.
Franchise opportunity exists.

Booking Engine

One unified booking experience consolidating both offline PetSuites dog boarding facilities and local Wag! Pet Caregivers. The ultimate seamless search on web and mobile. Pet Parents choose how they want care delivered. Wag! will deploy its own marketing dollars to acquire and scale the integrated booking engine.

Care type:
👆 Tap to see PetSuites facilities
12 Pet Caregivers near Columbus, OH
Sort by:
Sarah M. Top Caregiver
Sarah M. 4.98
1.2 mi away · 287 boardings · Background checked
Experienced with large breeds Repeat client favorite
$55 / night
Mark S.
Mark S. 5.0
0.8 mi away · 232 boardings · Background checked
Experienced with retrievers Has fenced yard
$48 / night
Jenny L.
Jenny L. 4.95
2.1 mi away · 156 boardings · Background checked
Vet tech No other pets
$52 / night

Integration Engine

The Wag! booking experience lives everywhere our customers are — Yelp, Google Maps, Apple Maps, ChatGPT, Claude, Perplexity, Gemini, and Siri. One cohesive booking flow, infinite distribution.

ChatGPT
GPT-4o
G
I need to board my golden retriever overnight this weekend in Columbus, Ohio. Any recommendations?
I found a highly-rated boarding facility near you through Wag! that's available this weekend:
Wag! Verified Boarding
PetSuites Grove City

PetSuites Grove City

★★★★★ 4.9 (412 reviews)
8.2 mi · $52/night · Sat–Sun available
PetSuites Grove City offers 24/7 staffing, indoor/outdoor play areas, and live webcams so you can check in on your pup. They're Wag! Verified, meaning they've passed background checks and facility inspections. Would you like me to book this for you?

Distribution Channels

Wag! booking flows live natively across every major platform

Yelp

Book directly from facility listings

Live

Google Maps

Reserve with Google integration

Live

Apple Maps

Native booking in Maps & Siri

Live

ChatGPT

Conversational booking via plugin

Live

Claude

MCP-powered booking tool

Live

Perplexity

AI search with instant booking

Live

Gemini

Google AI booking assistant

Live

Siri

Voice-activated booking on iOS

Live

Payments Engine

Pay for every service directly through the Wag! Booking Engine — caregiver stays, facility boarding, grooming, and more. One unified checkout, one loyalty program, building value with every transaction.

9:41 Wag! ⚡ 87%
🏠
Home
🔍
Search
💳
Payments
💬
Inbox
👤
Profile

Rewards Catalog

Redeem points for real savings — paid through Wag!

🎟️

Free Night of Boarding

Valid at any PetSuites or caregiver

500
points
🛁

Free Grooming Session

Bath, brush, and nail trim included

350
points
🧴

Free Dog Grooming Essentials

maxbone Calming Shampoo & Conditioner

250
points
🚶

2 Free Dog Walks

30-minute walks with any caregiver

200
points
🏥

Free Vet Appointment Drop-off

Wag! Walker Pick-up and Drop-off at NVA Pet Resorts

150
points

AI-Powered Booking

Wag! integrates deeply with ChatGPT — from organic discovery to custom GPT Actions to full autonomous booking via Operator. Three integration paths, one seamless experience.

ChatGPT
GPT-4o
G
I'm traveling this weekend and need someone to watch my dog near Columbus, OH. What's the best option?
Based on ratings and availability, I'd recommend PetSuites Grove City — it's the #1 rated boarding facility on Wag! in the Columbus area with 4.9 stars across 412 reviews. They offer cage-free boarding, 24/7 staffing, and live webcams.
PetSuites Grove City
Wag! Verified
PetSuites Grove City
★★★★★ 4.9 (412 reviews)
3940 Marlane Dr, Grove City · 8.2 mi · $52/night
Cage-Free 24/7 Staff Webcams Outdoor Play
Wag! appears as a recommended source in ChatGPT's responses — driving organic discovery and direct bookings without any paid placement.

Maxbone x Pet Hospitals

Maxbone in the pet hospital. Premium freeze-dried and raw-coated nutrition — available at NVA hospitals nationwide. NVA veterinarian recommended, superfood-powered. The gold standard of pet nutrition, exclusively through NVA Pet Hospitals.

Maxbone display inside NVA Pet Hospital
In Every NVA Hospital, Customized Nutrition
NATIONAL VET ASSOCIATES NVA PET HOSPITALS NVA

MB & NVA — Premium, Freeze-Dried, Raw-Coated Nutrition

Available at the front desk and recommended at checkout in every NVA Pet Hospital. Formulated by PhD veterinary nutritionists. Fresh, whole ingredients — including superfoods like broccoli, blueberries, chia seeds, and ginger. No fillers, no fake stuff.

51.6%
Protein
6.1%
Carbs
0
Recalls
Terrain
Terrain
Grass Fed Beef & Lamb
$59.99
Roost
Roost
Free Range Chicken & Turkey
$59.99
Ocean
Ocean
Wild Whitefish & Salmon
$59.99
📱
Scan the bag QR code
Read vet reviews · Rate your visit · Reorder food · Book your next NVA appointment
Co-Marketing Partnership

maxbone food, NVA Approved

1,100+ NVA veterinarians and vet techs endorse maxbone nutrition. Real doctors. Real clinics. Real results — seen daily in every exam room.

NVA Veterinarian endorsing maxbone
NVA Vet Approved
★★★★★
"I recommend maxbone
to every pet parent."
Dr. Sarah Jenkins, DVM
Hilliard Animal Hospital · NVA Network
NVA Vet Tech with dog and maxbone
NVA Vet Tech Endorsed
★★★★★
"Real food. Real results.
We see it every day."
Mike Torres, CVT
Dublin Veterinary Care · NVA Network
maxbone × NVA Veterinarian campaign
maxbone × NVA Veterinarians
The Doctors Behind the Food.
1,100+ NVA veterinarians recommend maxbone. Because real nutrition starts with real science.
Customer Journey

Scan. See your vet. Book it.

Every maxbone bag opens a full care loop inside the Wag! App — vet reviews, telehealth, and NVA bookings, all from one scan.

1Scan QR
2Vet Reviews
3Talk to Vet
4Virtual Visit
5Book
👆 Tap through the experience
9:41
SCAN CODE
maxbone.com/wag
Open in Wag!
Vet reviews · Talk to a vet
Wag!
📦 From bag scan · Ocean Wild Whitefish
maxbone Ocean
Wild Whitefish & Salmon
NVA ✓
👩‍⚕️
Dr. Sarah Jenkins, DVM
NVA Hilliard · Nutrition
VERIFIED
"My go-to for every pet parent I see."
★ Trustpilot4.5/5 · 2,847 reviews
"My vet recommended this and it changed everything. Cooper's coat is incredible."
"Ocean formula = a different dog." — Jake M. ★★★★★
Home
Search
Vet
Profile
Connect with a Vet
📹
Virtual Nutrition Consult
Free with Wag! Premium
Video call with a licensed NVA vet to review your dog's health and diet.
Start Video Consult →
🏥
Book NVA Appointment
In-person at your local hospital
Schedule a full exam at the nearest NVA Pet Hospital.
Find NVA Near Me →
Home
Search
Vet
Profile
Wag! Virtual Vet
● 2:47 · Encrypted
Dr. Sarah Jenkins, DVM
NVA Hilliard Pet Hospital
Book NVA Visit
🏥
NVA Hilliard Pet Hospital
0.8 mi · Open · 5.0 ★
Premium
Select Appointment
Mon 3/27
Tue 3/28
Wed 3/29
10:00 AM
2:30 PM
Standard visit$95.00
Wag! Premium (1st free)-$95.00
Total$0.00
Home
Search
Vet
Profile
Brand Campaign

maxbone × NVA — In the Feed

AI-generated brand films as standard in-feed ads — using the native formats both platforms offer advertisers today.

TikTok
maxbone Ocean
NVA Approved ✓
Following For You
Sponsored
M
Follow
48.2k
1,204
Share
NVA Approved
@maxbone × NVA Pet Hospitals
Real food. Vet approved. Zero recalls. 🐾 #maxbone #NVAVet
maxbone.com
Learn More
🏠
Home
🔍
Discover
+
📬
Inbox
👤
Me
"Learn More" · Native TikTok in-feed ad CTA
Instagram
Instagram
M
maxbone
Sponsored
maxbone Roost
Free Range Chicken
NVA Approved
4,821 likes
maxbone At NVA Pet Hospitals near you. Scan the bag and meet your vet. 🏥🐾 #NVAApproved #maxbone
maxbone.com
Shop maxbone × NVA
Shop Now
"Shop Now" · Native Instagram in-feed ad CTA

Book an NVA Visit

Wag! Pet Parents can book an NVA Pet Hospitals visit directly in the Wag! App or website. Select a hospital, choose a Wag! Walker for pickup and drop-off, and your pet gets to the vet — even when you can't.

👇 Tap through the Wag! vet visit experience
Hey, Amanda!
What does Cooper need today?
🐕
Walking
🏠
Sitting
🛏️
Boarding
Vet Visit
Book a vet visit — we'll handle the ride
Upcoming
🐕
Cooper's Walk
Tomorrow, 8:00 AM · Sarah M.
Vet Visit
Search NVA hospitals...
Columbus, OH 43215 Change
Wag! Recommended
Hilliard Animal Hospital
★★★★★4.9 (312)
2.4 mi · Open til 7 PM
Wag! PickupNVA
Dublin Veterinary Care
★★★★★4.8 (189)
4.1 mi · Open til 6 PM
Wag! PickupNVA
Hilliard Animal Hospital
Hilliard Animal Hospital
NVA Network · ★ 4.9 · 2.4 mi
Visit Type
🩺
Checkup
💉
Vaccination
When
Tue, Mar 17
10:30 AM
Pet
🐕
Cooper
Golden Retriever · 4 yrs · 72 lbs
Checkup$65.00
Wag! Transport$24.99
Wag! Premium discount-$5.00
Total$84.99
Booked!
Cooper's vet visit is confirmed
Sarah picked up Cooper
9:47 AM · From your home
Checked in at Hilliard Animal Hospital
10:02 AM · Cooper is with Dr. Jenkins
Appointment in progress...
Vet Visit Report Card
🐕
Cooper's Checkup
Hilliard Animal Hospital · Mar 17, 2026
★★★★★
From Dr. Jenkins, DVM
"Cooper is in excellent health! Annual vaccines administered. See you next year!"
72
lbs
A+
Health
3
Vaccines
Home
Explore
Booked
Vet
Profile
Live from Walker
Sarah takes Cooper to the vet
Wag! Walker · NVA Pet Hospital
Click to play · AI-Generated Preview

Wag! Premium

The membership that unlocks the full maxbone × NVA care loop. Free 24/7 vet chat, 5% off all services, no booking fees — and your first NVA visit on us.

Wag! Premium
9:41
Wag! Premium
Member since March 2026
$5.99/month
Your Active Benefits
💬
Free 24/7 Vet Chat
Unlimited · Licensed vets
💸
5% Off All Services
Walks, boarding, sitters
🚫
No Booking Fees
Save $5+ per booking
🏥
maxbone × NVA Exclusive
1st visit free + 10% ongoing
NEW
$127 saved this year
Premium pays for itself in the first visit
Using Premium at NVA
9:41
Wag! Premium
Show to NVA front desk to redeem
Wag! Premium
Member · Active
✦ PREMIUM
FREE
First NVA Appointment
Valid at all 1,000+ NVA Pet Hospitals
WAG-PREM-NVA-2026
Wag! Premium × NVA Pet Hospitals
The care loop, closed.
Scan maxbone → vet review → telehealth consult → free in-person visit. One membership. Every step covered.

NVA Personalized

Your pet's prescription, made exactly right. Personalized to their unique needs, verified for potency and purity, and delivered to your door in 2 days. Transparent pricing. No markups.

Our Compounding Facility
Our Pharmacy
NVA Personalized Pharmacy
FDA-registered · cGMP compliant · Every batch verified
📋
Vet Prescribes

Your NVA veterinarian writes a personalized script

🔬
We Personalize

Formulated at our dedicated FDA-registered pharmacy

Quality Verified

Every batch tested for potency & purity

📦
2-Day Delivery

Temperature-controlled, direct to your door

NVA Personalized Transdermal Gel

Methimazole Transdermal Gel

Custom dosage for feline hyperthyroidism. Applied to inner ear flap — no more fighting pills.
📦 2-day delivery · Temperature-controlled
$34.99
NVA Personalized Flavored Suspension

Gabapentin Flavored Suspension

Chicken-flavored liquid for pain management. Custom concentration per your vet's script.
📦 2-day delivery · Temperature-controlled
$28.99
NVA Personalized Cisapride Suspension

Cisapride Suspension for Cats

GI motility support. Tuna-flavored liquid — easy to administer, palatability tested.
📦 2-day delivery · Temperature-controlled
$42.99

Maxbone

Freeze-dried raw-coated superfood nutrition for dogs. Formulated by a Ph.D. animal nutritionist, evaluated by veterinarians. The #1 rated freeze-dried raw food in America.

Trustpilot
trustpilot.com/review/maxbone.com
4.5 / 5 · 47 reviews
Rated "Excellent" · 47 Verified Reviews
★★★★★
Lexie Kelly
· Verified · Feb 21, 2026
"From the first bowl, Kai was obsessed. His coat looks shiny and his energy levels are consistent. For a sensitive Frenchie, the clean ingredients make all the difference. Kai approved. 🐾"
★★★★★
Bella
· Verified
"My picky Pomeranian loved both beef and turkey. The food scoop is honestly perfection."
★★★★★
Mushu Tse
· Verified
"Strong ingredient transparency. Varied pellet sizing for precise portioning."
D
Dog Food Advisor
dogfoodadvisor.com
5 / 5
★★★★★
#1 Freeze-Dried Raw Food
Above-average protein, below-average carbs, above-average fat vs. typical freeze-dried
Ph.D. formulated by animal nutritionist, evaluated by veterinarians
Superfoods: broccoli, apple, zucchini, sweet potato, chia seeds, blueberries, seaweed, ginger
No recalls, grain-free, gluten-free, no artificial additives
maxbone.com Reviews
★★★★★
4.9 / 5 · 87 verified reviews
★★★★★
"My Cavalier Elizabeth is a very picky eater. She licked her bowl clean and looked up at me as if to ask for more."
— Elizabeth's owner · Cavalier Spaniel
★★★★★
"Miss P, aka Prudence, absolutely loves this food. She can be a picky eater, but loved this food from the start!"
— Prudence's owner · Verified Buyer
★★★★★
"The ingredients are simple, high-quality, and made with real protein. My dog Molly has never been happier."
— Molly's owner · Verified Buyer
★★★★★
"After 14 years, my senior Lab ate the food fast and wanted more. My new puppy with food allergies saw improvement too."
— Senior Lab owner · Subscribed
Elevate Every Bowl — maxbone food
For the Dog Who Says No — maxbone food
Human-Grade Performance — maxbone food
Coming July 2026

New Flavors Arriving This Summer

Three new recipes crafted for the dog who deserves more — inspired by the great outdoors.

Ocean — new maxbone flavor
Ocean
Roost — new maxbone flavor
Roost
Terrain — new maxbone flavor
Terrain

Maxbone Branded Pet Spas

Rebrand PetSuite Resorts to Maxbone Branded Pet Spas. Integrate full line of maxbone pet products, maxbone food, and experiences to build the single-best offline experience for furry family members.

Grooming
✂️ Service
Grooming
Daycare
🐕 Service
Daycare
Boarding
🏡 Service
Boarding
Maxbone Products
🛍️ Service
Maxbone Products
Live Camera Feed
LIVE
Live View
Maxbone products at Maxbone Branded Pet Spas
Happy Dogs at Maxbone Branded Pet Spas
Dog wearing maxbone harness at PetSuites
Dog enjoying maxbone treats at PetSuites
Dog with maxbone leash on PetSuites walk
Dog relaxing in PetSuites suite with maxbone toy

As Seen With
Celebrity Fans
Kim Kardashian
@kimkardashian
Spotted with Maxbone gear for Sushi & Saké, her beloved Italian Greyhounds.
Beyoncé
@beyonce
Maxbone customer for Nala, her French Bulldog — the luxury standard for celebrity pets.
Orlando Bloom
@orlandobloom
Maxbone devotee for Mighty, his Teacup Poodle — regularly photographed in the brand.
Selma Blair
@selmablair
Long-time Maxbone fan, frequently shares her pup's maxbone looks with her following.
Kylie Jenner
@kyliejenner
Norman, her Italian Greyhound, went viral in a Maxbone cable knit sweater on Instagram.

The Transformation

Before & After

Live Yelp data · as of March 18, 2026
yelp petsuitesofamerica.com
+3 more
PetSuites Grove City
Claimed
2.0 (2 reviews)
Pet Training  ·  Pet Boarding  ·  Pet Groomers
📍 1280 Stringtown Rd, Grove City, OH 43123
Open 6:30 AM – 7:00 PM
M
M M.  Grove City, OH · Dec 18, 2025
"It's very disappointing when the dogs don't get to go outside on the warm days during winter. Indoor 'play' consists of a small area with 20+ dogs and nowhere to run around. There is a LOT of spraying dogs faces."
G
Grace M.  Grove City, OH · Dec 23, 2025
"I have never left a bad review before... this was the worst grooming experience we've ever had. He was shaved far too short — it's a totally botched haircut. The manager refused to offer a refund. I would never recommend PetSuites in Grove City."
yelp maxbonepetspas.com
+38 photos
Maxbone Pet Spa Grove City
4.5 (57 reviews)
Grooming Daycare Boarding Maxbone Products
📍 4389 Marlane Dr, Grove City, OH 43123
Open now · Closes 7:00 PM
M
Megan T.
"Absolutely stunning rebrand. My dog came home smelling like the maxbone shampoo and looked incredible. The live view feature is a game changer — I watched his whole groom from my phone."

Wag! Live Grooming

Integrate live grooming into the Wag! app — powered by Maxbone Pet Spas. Pet Parents book, customize, and track their pup's glow-up from the same app they already love. Pick-up and drop-off by a trusted Wag! Walker. AI-powered style previews. Before & after report cards. The full Wag! experience, now with scissors.

Interactive Demo
Home Screen
Tap the Grooming tile to start booking your pup's spa day at a Maxbone Pet Spa.
9:41
Hi, Garrett! 👋
What does Bella need today?
Walking
Sitting
Boarding
NEW
Grooming
Vet Care
Training
Bella
Golden Retriever · 3 years
Home
Search
Bookings
Chat
Profile
Grooming
Maxbone Pet Spa · Columbus
2.4 mi away · 4.9 stars
Select a service
Full Groom
Bath, haircut, nails, ears · 90 min
$85
Bath & Brush
Shampoo, blow-dry, brush-out · 45 min
$45
Nail Trim & File
Quick trim, smooth filing · 15 min
$20
Teeth Cleaning
Gentle brushing, fresh breath · 20 min
$25
Try AI Style Preview
Snap a photo of your pup and see different grooming looks instantly.
Home
Search
Bookings
Chat
Profile
Schedule
Select a date
Mon
14
Tue
15
Wed
16
Thu
17
Fri
18
Available times
9:00 AM
10:30 AM
12:00 PM
1:30 PM
3:00 PM
Pick-up & Drop-off
Wag! Walker Pick-up
Walker picks up Bella at your door
Walker Drop-off After
Bella returned home, fresh & clean
Home
Search
Bookings
Chat
Profile
AI Style Preview
Tap to snap a photo of Bella
Our AI will show you grooming styles
Home
Search
Bookings
Chat
Profile
Confirmed
You're All Set!
Bella's grooming is booked.
Full Groom — Teddy Bear Cut
Maxbone Pet Spa · Columbus
DateThu, Apr 17
Time10:30 AM
Pick-upWag! Walker at 10:00 AM
Drop-offWalker returns Bella ~1:00 PM
Total$85.00
AI Style Preview sent to Maxbone Pet Spa
Home
Search
Bookings
Chat
Profile
Live Grooming
In Progress
LIVE
Live from Maxbone Pet Spa
SM
Sarah M.
Certified Groomer · Maxbone Pet Spa
5.0
Teddy Bear Cut — Full Groom
Elapsed: 47 min ~30 min left
Bella is getting her haircut now
Home
Search
Bookings
Chat
Profile
Report Card
Before & After
Before grooming
Before
After grooming
After
How did Bella's groom go?
Grooming Summary
ServiceFull Groom — Teddy Bear Cut
GroomerSarah M. at Maxbone
Duration1 hr 22 min
WalkerMark S. (5.0)
Groomer's Notes
Bella was a total sweetheart! She sat perfectly for her Teddy Bear cut. Coat was in great shape. Used the oatmeal shampoo since she has sensitive skin. Nails trimmed and ears cleaned — she's ready to strut!
Home
Search
Bookings
Chat
Profile
👆 Tap Grooming to start
MAXBONE PERSONALIZED · POWERED BY NVA

Know what your dog actually needs.

100+ canine biomarkers. Annual wellness panels drawn at NVA Pet Hospitals by licensed vet technicians. Breed-specific reference ranges, plain-English insights, and personalized recommendations — before symptoms ever appear.

maxbone.com/test
Science-backed · NVA certified · Fear Free®

Know exactly what
your dog needs.

100+ lab-tested biomarkers drawn at your nearest NVA clinic. Results in 72 hours — breed-specific, vet-reviewed, and turned into a personalized plan.

Drawn at 1,000+ NVA Pet Hospitals nationwide
Golden Retriever at vet
87
Bella · Golden Retriever

Excellent Health · Top 15%

🔬

100+ Canine Biomarkers

Liver, kidneys, heart, thyroid, inflammation, and complete blood panels — all from one 15-min draw.

🐾

Breed-Specific Ranges

Reference ranges calibrated for your dog’s exact breed, age, sex, and weight — not generic human conversions.

🧬

Personalized Products

Custom food, vitamins, and supplements formulated from Bella’s actual biomarker data — not guesswork.

1
Account
2
Dog Info
3
Clinic
4
Schedule
5
Blood Draw
6
Results
7
Products
Step 1 of 7

Create your account

Your dog’s health data, securely stored.

Golden Retriever curious about the app
She’s curious too 🐾
Account
2
Dog Info
3
Clinic
4
Schedule
5
Blood Draw
6
Results
7
Products
Step 2 of 7

Tell us about your dog

We use this to apply breed-specific reference ranges — not one-size-fits-all human benchmarks.

Bella's collar and tag
Account
Dog Info
3
Clinic
4
Schedule
5
Blood Draw
6
Results
7
Products
Step 3 of 7

Choose Bella’s NVA clinic

All panels drawn by Fear Free®-certified vet technicians. 3 NVA hospitals near Columbus, OH — Bella's appointment stays local.

Maxbone Personalized clinic
Maxbone Personalized · NVA Partner Clinics

NVA Broad St Animal Hospital

1482 W Broad St, Columbus, OH · 2.1 mi · Open 8am–6pm

✓ Selected

NVA Grandview Animal Clinic

789 Grandview Ave, Columbus, OH · 4.3 mi · Open 9am–5pm

Wag! partner

NVA Dublin Veterinary Hospital

4210 Tuller Rd, Dublin, OH · 8.9 mi · Open 8am–7pm

Wag! partner
Account
Dog Info
Clinic
4
Schedule
5
Blood Draw
6
Results
7
Products
Step 4 of 7

Pick a date & time

NVA Broad St · March 2026 · No fasting required for Bella’s wellness panel — just bring her favorite treats.

March 2026
Su
Mo
Tu
We
Th
Fr
Sa
1
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March 19 — Available times

📍 NVA Broad St · Mar 19 at 9:00 AM
Estimated: 15 minutes total
Dog paw on calendar
Mar 19 · 9:00 AM confirmed
Account
Dog Info
Clinic
Schedule
5
Blood Draw
6
Results
7
Products
Fear Free® Certified Handling
Maxbone BioSense Collection Kit — Patent Pending
Maxbone BioSense Kit — ✪ Patent Pending
Step 5 of 7

Here’s what to expect

~15 minutes. Most dogs barely notice.

✨ Maxbone BioSense Protocol
1

Check In

Arrive at NVA. Mention you’re there for a Maxbone Wellness Panel. No paperwork needed — it’s all in the app.

2

Gentle Draw

Our Fear Free®-certified vet tech uses Maxbone’s BioSense micro-needle protocol — 2–5 min, minimal discomfort, no sedation.

3

Lab Analysis

Sample processed at our IDEXX-certified partner lab. 100+ markers analyzed against Bella’s breed-specific ranges.

4

Results in 72 hrs

Push notification when ready. Full report, plain-English grades for each organ system, and Bella’s personalized plan.

Built for dogs, not humans. The Maxbone BioSense Protocol was designed specifically for canine anatomy and temperament — using micro-needle technology, distraction treats, and Fear Free®-certified handling. Every sample is processed using the BioSense Collection Kit and validated against ASVCP canine reference ranges at an NVA-certified lab. Patent pending.

Dog🐾 Bella · Golden Retriever · 3 yr · 52 lbs
Clinic🏥 NVA Broad St Animal Hospital, Columbus, OH
Date & Time📅 March 19, 2026 at 9:00 AM
Panel🔬 Maxbone Annual Wellness Panel · 100+ biomarkers
Account
Dog Info
Clinic
Schedule
Blood Draw
6
Results
7
Products
maxbone personalized
Bella’s biomarker results are ready. Reviewed by Dr. J. Harmon, DVM.
now
Step 6 of 7 · March 22, 2026

Bella’s results are ready.

16 biomarkers · Reviewed by Dr. J. Harmon, DVM · NVA Broad St

Overall Health Score
87/100
Excellent · Top 15% of Golden Retrievers
ASVCP validated · IDEXX Reference Lab
Owner reviewing Bella's results
Bella is doing great 💖
A
Liver Health
ALT, AST, and ALP are enzymes that leak into the blood when liver cells are stressed. All three are in healthy range — Bella’s liver is filtering and metabolizing normally.
LowOptimal zoneHigh
ALT 42U/L (10–100) ✓ Normal
A
Kidney Function
BUN (blood urea nitrogen) and Creatinine are waste products filtered by the kidneys. Normal levels here mean Bella’s kidneys are efficiently clearing toxins.
LowOptimal zoneHigh
BUN 18mg/dL (7–27) ✓ Normal
A−
Cardiovascular
Cholesterol and Triglycerides measure fat in Bella’s blood. Slightly elevated Triglycerides (common in Goldens) warrant monitoring — addressed in her personalized nutrition plan.
LowOptimal zoneBorderline
Chol. 198mg/dL (110–320) ✓ Normal
A
Complete Blood Count
WBC (immune cells), RBC (oxygen carriers), Hemoglobin, and Hematocrit tell us how well Bella’s blood is functioning. All four are excellent — no signs of anemia or infection.
LowOptimal zoneHigh
WBC 9.210³/µL (6–17) ✓ Normal
A
Thyroid (T4)
T4 is the main thyroid hormone regulating Bella’s metabolism, energy, and weight. Hypothyroidism is one of the most common hormonal issues in Golden Retrievers — Bella’s is perfectly balanced.
LowOptimal zoneHigh
T4 2.4µg/dL (1.0–4.0) ✓ Normal
B+
Inflammation (CRP) ⚠
CRP (C-Reactive Protein) is your dog’s inflammation alarm. It rises within hours of any tissue stress — injury, infection, or early chronic inflammation. Bella’s is mildly elevated.
0<5.0 optimalElevated
8.2mg/L (<5.0) ⚠ Elevated
One marker needs attention: CRP 8.2 mg/L — above the optimal <5.0 for Bella’s age and breed. This is a manageable early inflammation signal, not a diagnosis. It’s the kind of thing caught early by preventive testing — before it becomes joint disease or worse. Bella’s personalized plan on the next screen addresses this directly with Omega-3s and dietary adjustments.
ⓘ This report provides informational biomarker data and is not a veterinary diagnosis. Consult your veterinarian for medical decisions.
Account
Dog Info
Clinic
Schedule
Blood Draw
Results
7
Products
★ Step 7 of 7 · Formulated exclusively for Bella

Bella’s personalized plan.

Based on her CRP elevation and borderline triglycerides — not a generic wellness kit.

Omega-3 supplements
→ Addresses CRP 8.2 (elevated)

Omega-3+ Anti-Inflammatory Chews

High-potency EPA/DHA from wild Alaskan salmon. Shown to reduce canine CRP by 30–40% in 8 weeks.

$38/mo
Dog nutrition
→ Supports A− Cardiovascular grade

Cardio Support + CoQ10

L-carnitine, CoQ10, and taurine — dosed specifically for Golden Retrievers with borderline triglycerides.

$44/mo
Custom dog food
→ Optimized for Bella’s full panel

Bella’s Custom Nutrition Blend

Freeze-dried raw kibble adjusted for Bella’s biomarker profile, weight, and breed. Anti-inflammatory whole ingredients.

$89/mo

Maxbone x Insurance

Every pet insurance member receives a free 30-day trial of maxbone freeze-dried food — the #1 rated food on Dog Food Advisor. Better nutrition, happier pets, more engaged members. It's a win for everyone.

Promotional Integrations
Embrace Pet Insurance × Maxbone website collaboration
EMBRACE × MAXBONE

Website Integration

Co-branded landing page on embracepetinsurance.com featuring the exclusive maxbone trial offer for new members.

Maxbone × Spot Pet Insurance custom dog sweaters
SPOT × MAXBONE

Co-Branded Sweaters

Limited-edition maxbone × Spot Pet Insurance designer dog sweaters — gifted to every new Spot member at signup.

Beautiful Embrace × Maxbone email with free food offer
EMAIL CAMPAIGN

Free Food Welcome Email

A gorgeous, on-brand welcome email from Embrace offering every new member a complimentary 30-day supply of maxbone. $89.99 value, zero cost.

← Scroll to see all integrations →

Book Overnight Care

Confirm your dates

Overnight boarding for Bella (Golden Retriever)

📅
March 14 – March 16, 2026

2 nights · Drop-off by 10am, pickup by 6pm

Customize your stay

Add services to make Bella's stay extra special

📸
Daily Photo Updates

Included free with your booking

🛁
Bath Before Pickup

+ $15 · Fresh and clean for the ride home

🦴
Extra Playtime

+ $10/day · 30 min additional enrichment

Review & Confirm

Everything looks good? Let's book it!

Provider PetSuites Grove City
Dates Mar 14 – Mar 16 (2 nights)
Pet Bella (Golden Retriever)
Nightly rate $52
Subtotal (2 nights) $104
Wag! service fee $0 PREMIUM
Loyalty points earned +300 pts
Total $104

Booking Confirmed!

Bella's overnight stay is all set. You'll receive a confirmation email and can track everything in the Wag! app.

+300 points earned!
You now have 3,147 Wag! Rewards points

Financials

WeCompare has generated over $20m in revenue in the last 6 months, achieving record profitability, with over 50,000 pets acquired for pet insurance partners and growing.

Full Year 2025
Revenue
$43.5M
Net Income
($3.5M)
Full Year 2026 (Forecast)
+40% YoY Revenue Growth
Revenue
$61.0M
Net Income
$6.1M
$21.7M
Revenue (6 months)
Sep 2025 — Feb 2026
5 of 6
Profitable Months
Profitable since Oct 2025
50K+
Pets Acquired
For insurance partners
Monthly P&L
Revenue & Net Income · Sep 2025 — Feb 2026
Revenue
Net Income
Month Revenue Net Income Margin
September $4,005,920 ($650,088) -16.2%
October $3,803,093 $16,647 0.4%
November $3,190,013 $84,050 2.6%
December $3,477,926 $277,856 8.0%
January $4,310,468 $548,600 12.7%
February $2,957,537 $50,000 1.7%
Total $21,744,957 $327,065 1.5%

New Partners

WeCompare continues to expand distribution through premium editorial and comparison platforms. Three new high-authority partners driving qualified pet insurance traffic.

MONEY .
Money.com
Leading personal finance publication. WeCompare powers their pet insurance comparison engine.
Q2 2026 Launch
consumers ADVOCATE
ConsumersAdvocate.org
Top consumer comparison platform trusted by millions. Exclusive pet insurance vertical integration.
Q2 2026 Launch
U.S.NEWS WORLD REPORT
U.S. News & World Report
America's most trusted ranking authority. WeCompare integration for pet insurance recommendations.
Q2 2026 Launch

Partnering Deeply

Build a robust integration with JAB-owned brands and ensure strategic long-term alignment.

📊
Integrated Marketing Funnels
Fully integrated marketing funnels and analytics — ensure world-class visibility into spend, performance, attribution, and cost of acquisition.
🎯
Guarantee Top Spots
Fully aligned with IPH and JAB owned brands, ensure majority exposure in marketplace and guarantee lock-in to top spots.
🤝
Cap Fees at 10%
Cap WeCompare profit to 10%, ensuring long-term alignment on reducing customer acquisition costs and increasing visibility.

In-house Org Chart

Transitioned technology, marketing, product, and development teams to in-house. Full ownership of brand, performance, and product velocity — no agency dependency.

Alex Stone
CEO
Hans Seeberg
Head of Brand Marketing
10 reports
Mike Carter
Contractor
Engineering
Lucy Carter
Senior Frontend Developer
Engineering
Andrew Dickens
Head of Dog Food Advisor
Marketing
3
DFA Team
Karan French
Deputy Head, DFA
Terri Soong
Social Media, DFA
Laura Ward
Contractor, DFA
Jak Frisby
Senior Designer
Product
Tim Hopma
Creative Director
Marketing
8
Marketing Team
Adam Brown
SEO & GEO Manager
Tristan Draper
Paid Media Manager
Hannah Ford
Social Media Manager
Matty Graham
Videographer
Kevin Hughes
Content Manager
Julia Ogden
White Label Manager
Usman Qureshi
CRO Specialist
Alexandra Seeberg
Marketing Assistant
Kayleigh Hopma
Marketing Associate
Marketing
Helen Kinsella
General Manager
Marketing
Adam Knights
Designer / UX
Product
Matt Leyland
Lead Designer
Product
Lewis Morris
Contractor
Engineering
Marketing
Engineering
Product
22 team members · Source: BambooHR
Platform Comps • 1 of 3
The DoorDash Playbook.
Running in Pet Care.
Wag! is running the same proven platform model as DoorDash — differentiated supply, on-demand booking, subscription lock-in, and a data moat — in pet care: a vertical serving 94M US households where 97% of owners say their pet is family.
$10.7B
DoorDash Market Cap
The Benchmark
$250M
Wag! Pre-Money
Same Playbook, Earlier
500K+
Verified Caregivers
All BG-Checked
94M
US Pet Households
97% say pets are family
68M
Dog-Owning Households
51% of all US homes
The Flywheel • 2 of 3
The Same Model.
Different Zip Code.
Six self-reinforcing loops. DoorDash proved it at scale. Wag! runs it in pet care.
Network
Effects
Compound
① Supply
7M+ Dashers
500K+ Caregivers
② Bookings
37M+ merchants
68M pet parents
③ On-Demand
<45 min
<15 min
④ Payments
$80.2B GOV
$100M+ ARR
⑤ Subscription
DashPass 22M+
Wag! Premium
⑥ Data & Trust
ML routing
Maxbone Wellness
DoorDash
Wag!
 = moat arc
7M+ Dashers
27 countries
500K+ Caregivers
All BG-checked
37M+ Merchants
Restaurant mkt
68M Pet Parents
Total US dog owners
<45 min
Speed-first
<15 min
On-demand care
$80.2B GOV
Payment rails
$100M+ ARR
Annual run rate
DashPass 22M
$9.99/mo
Wag! Premium
From $5.99/mo
ML Routing
Order data
Maxbone Personalized
Personalized Wellness platform
Platform Scorecard • 3 of 3
Platform DNA Scorecard.
Wag! holds the edge in 8 of 10 dimensions vs. the DoorDash benchmark.
Dimension DoorDash Proven Wag! Emerging Edge
01
On-Demand Speed
<45 min
Commodity delivery
<15 min
On-demand care
Equal
02
Geographic Reach
7,000+
US cities + 27 countries
5,300+
US cities
Equal
03
Supply Quality
Optional
BG-check tiers
100%
BG-checked + insured
Wag! ▲
04
Bookings Engine
37M+
Restaurant merchants
68M
US pet households reachable
Wag! ▲
05
Trusted Brand
Strong
Food delivery
Premium
Pet health + care
Wag! ▲
06
Payment Engine
$80.2B
Gross order value
$100M+
Annual run rate
Wag! ▲
07
Loyalty
DashPass
22M+ subs, $9.99/mo
Caregiver Match
Emotional switching cost
Wag! ▲
08
Subscription
$9.99/mo
Delivery fee waiver
Wag! Premium
From $5.99/mo
Wag! ▲
09
Regulatory Moat
Rx Delivery
41 states
Personalized RX
Vet SaaS + NVA 1,000+ hospitals
Wag! ▲
10
Vertical Moat
Low
Commodity food
Maxbone
Personalized Wellness platform
Wag! ▲
Slide 1 of 3

Transaction
Overview.

Scenario 1 — Sell WeCompare to JAB
1 Five-Year Deal for Bookings at Pet Resorts Through Wag!
2 Distribute Maxbone Products & Food at All Facilities (Resorts, Daycare, Hospitals)
3 Chairman of Maxbone to be a Representative from NVA Pet Hospitals
4 Optional — Maxbone Licensing for PetSuites Pet Resorts
5 Optional — Maxbone RX Support for NVA Vet Clinics & NVA Branded Maxbone RX Products

Scenario 2 — All of the above, plus...
1 JAB Has Opportunity to Invest $50M Preferred @ $250M Pre-Money
2 Standard Preferred Investor Rights
For discussion purposes only. Subject to negotiation and definitive documentation.  ·  Confidential · March 2026